Rotterdam University of Applied Sciences is a leading higher education institute, preparing 30,000 students for their future careers. As the institution grows, so does the need for new teaching staff. How can Hogeschool Rotterdam attract top educational talent?
of vacancies filled within one year. Passionate employees initiated change.
We organized interactive workshops with teaching staff and employees from diverse cultural, educational, and specialisation backgrounds. This diversity provided broader perspectives and deeper feedback, leading to a shared vision, mission, and a strong employer brand.
Leadership lacked training in conducting interviews and follow-ups. We provided training for both employees and leaders on the basics of interviewing and using the E-Recruitment system.
We conducted qualitative and quantitative research to understand why and what new staff and leadership needed. Market research indicated that our previous recruitment efforts were too narrow, targeting the same talent pool. A gap analysis led to a detailed action plan and practical roadmap for execution.
We organized interactive workshops with teaching staff and employees from diverse cultural, educational, and specialisation backgrounds. This diversity provided broader perspectives and deeper feedback, leading to a shared vision, mission, and a strong employer brand.
Summary: Developed a new recruitment website aligned with our brand and SEO practices. Reviewed and enhanced job descriptions. Created a content strategy and calendar. Established a new recruitment department with a dedicated recruiter, implementing thorough processes and screening. Integrated an E-Recruitment system. Launched a job market campaign using a mix of online and print media, emphasizing our purpose and the need for more practice-oriented teachers.
Culture development at ABN AMRO Bank