Culture development at Dawn Foods

Dawn Foods is a family-owned business with over 100 years of experience providing high-quality bakery ingredients and products. The company supports bakers worldwide in building their businesses, from innovation to inspiration. Culture development at Dawn Foods is a given since it holds family values highly.

Dawn Foods Europe aimed to establish an effective sales team to increase revenue and expand the brand across Europe. Sales growth and brand awareness were central goals. However, sales had stagnated, and the efforts of the existing sales team were not meeting expectations.


increase in sales,empowerment of team through a focus on talent and skills development and fostering a culture of learning and collaboration within the team.