Talent acquisition at Rotterdam University of Applied Sciences

Rotterdam University of Applied Sciences (RUAS) is a prominent Dutch institution with over 30,000 students and a rapidly growing need for skilled teaching staff. To attract top talent, RUAS partnered with Ganes Solutions to build a compelling employer brand and establish a robust recruitment process.

RUAS engaged Ganes Solutions to attract diverse, high-calibre educators, streamline recruitment, and build an inclusive employer brand that resonates with candidates from varied backgrounds and specializations.

70%

Within the first year, RUAS filled 70% of its teaching vacancies, significantly improving the diversity and quality of new hires. The updated recruitment process, combined with an inspiring employer brand, has positioned RUAS as an attractive workplace for talented educators eager to contribute to the university’s mission.

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Employer branding and engagement

Ganes Solutions facilitated workshops with current teaching staff, representing a wide range of cultural and professional backgrounds. These sessions were instrumental in identifying key values, shaping a shared mission, and crafting an employer brand that reflects the university’s unique environment. This collaborative process helped establish a brand identity that resonates with prospective staff and aligns with the institution’s goals.

Skills training and e-recruitment system implementation

Through detailed market research, we identified a need for broader recruitment outreach and developed a gap analysis, which guided our strategic action plan. This plan included revising job descriptions, updating messaging, and widening recruitment channels to connect with a larger, more diverse candidate pool.

Change management and talent selection

RUAS’s leadership required enhanced interviewing and follow-up skills to make the hiring process more effective. Ganes Solutions delivered targeted training sessions, equipping leaders with the essentials of interviewing and integrating RUAS’s new E-Recruitment system. This system brought structure to candidate evaluations, enabling consistent, data-driven hiring decisions.

New recruitment website and multi-channel campaigns

Our team helped RUAS create a new recruitment website optimised for SEO, along with a content strategy and calendar to keep engagement high. To reach prospective teachers, we launched a job market campaign that used a balanced mix of online and print media, emphasising the need for practice-oriented educators who align with RUAS’s mission.

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Talent acquisition at Rotterdam University of Applied Sciences

Employer branding and engagement

Skills training and e-recruitment system implementation

Change management and talent selection

New recruitment website and multi-channel campaigns

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