Talent Acquisition at CBR

The Dutch Driver and Vehicle Licensing Agency (CBR) is dedicated to ensuring road safety and mobility across the Netherlands. As it shifts from a traditional agency to a modern public service provider, CBR needed a scalable, efficient talent acquisition strategy to attract and hire examiners and operational staff committed to its mission. Ganes Solutions partnered with CBR to build a tailored recruitment process to support this transition.

CBR aimed to bring in 400 new hires, including 100 examiners and 300 operational staff, within a year. Ganes Solutions worked with CBR to enhance employer branding, develop a strong candidate experience, and create a process that attracts high-quality candidates aligned with CBR’s vision for a safe and mobile Netherlands.

400

Within a year, CBR successfully hired over 400 staff members, including skilled examiners and operations professionals. The new talent acquisition strategy not only met hiring goals but also built a strong employer brand and a more effective recruitment process for future growth.

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Attracting talent with a compelling employer brand

We collaborated with CBR to create a clear job profile, employee promise, and candidate journey that reflects the organisation’s values. A campaign including a creative concept ‘De examinator’, content such as videos, a (digital) campaign and inhouse events. This approach emphasised transparency and appeal at each recruitment stage, from initial interest to final onboarding.

Change management and process improvement

To guide CBR’s transformation, we helped develop a vision and mission-focused recruitment framework, complete with updated work policies, instructions, and analytics. This structure empowered CBR to manage talent acquisition with greater efficiency, supporting the agency’s long-term goals.

Streamlining the candidate selection process

Ganes Solutions introduced unbiased selection practices, focusing on inclusive interview techniques and assessment tools. By prioritising high candidate engagement, we ensured that applicants experienced a fair, welcoming process. Our structured approach increased the quality of applicants and enhanced the overall candidate experience.

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Talent Acquisition at CBR

Attracting talent with a compelling employer brand

Change management and process improvement

Streamlining the candidate selection process

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