Culture development at Dawn Foods

Dawn Foods is a family-owned business with over 100 years of experience providing high-quality bakery ingredients and products. The company supports bakers worldwide in building their businesses, from innovation to inspiration. Culture development at Dawn Foods is a given since it holds family values highly.

Dawn Foods Europe aimed to establish an effective sales team to increase revenue and expand the brand across Europe. Sales growth and brand awareness were central goals. However, sales had stagnated, and the efforts of the existing sales team were not meeting expectations.

20%

increase in sales,empowerment of team through a focus on talent and skills development and fostering a culture of learning and collaboration within the team.

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Company Culture SWOT

We began with a gap analysis, incorporating both qualitative and quantitative research, focusing on team metrics, patterns, and experiences. Since the sales team was dispersed across Europe, we conducted in-depth interviews via calls with all individual sales members. These interviews provided an initial overview of performance, competencies, personal and team ambitions, and developmental experiences.

Talent Development, Inclusive Communication

Gathering the entire team in one place proved challenging. We organized an intensive workshop session in Barcelona, coinciding with a trade fair where the entire sales team would be present. During this session, we discovered a strong team spirit, empathy, and a desire to learn from each other. The team agreed on the spot to support each other in personal, team, and sales development.

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Performance Management

The collected information was transformed into an online library for competency, performance, and sales training and development. A 12-month plan was agreed upon, addressing various issues faced by the sales team. When challenges arose, team members first consulted the information, sought help if needed, and documented their progress in personal logs. Monthly feedback sessions were integrated to optimize the online library and assess progress, ensuring everyone received the necessary support.

Culture development at Dawn Foods

Company Culture SWOT

Talent Development, Inclusive Communication

Performance Management

Your culture eats strategy for breakfast

Purpose

Value and impact for oneself, customer company and society

Diversity

Uniqueness talent and skills

Inclusion

Sense of belonging safety and trust

Equality

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