Culture development at Dawn Foods

Dawn Foods, a family-owned company with a century of experience in high-quality bakery products, is a trusted partner for bakers worldwide. To drive sales growth and brand awareness across Europe, Dawn Foods sought Ganes Solutions to build an effective, engaged sales team capable of supporting the company’s ambitious expansion goals.

Dawn Foods Europe aimed to revitalise its sales strategy by strengthening team dynamics, building a culture of learning, and enhancing collaboration across its geographically dispersed sales team.

20%

Within the first year, Dawn Foods saw a 20% increase in sales and a measurable improvement in team collaboration. The newly developed culture of learning, support, and accountability empowered the sales team, fostering a more engaged workforce aligned with the company’s strategic goals.

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Company culture SWOT analysis

Ganes Solutions conducted a detailed gap analysis through qualitative and quantitative methods, focusing on team performance, personal and team goals, and development needs. One-on-one interviews with each sales team member provided insights into team capabilities, ambitions, and current challenges, setting a strong foundation for an inclusive and cohesive team strategy.

Team empowerment and workshop facilitation

Gathering the entire sales team for a focused workshop proved essential. During a team session in Barcelona, scheduled alongside a major trade event, Ganes facilitated exercises to build team spirit and collective responsibility for sales development. This session uncovered a shared commitment to mutual support, learning, and continuous improvement, with team members collectively deciding to champion each other’s growth.

Building a continuous learning platform

Based on the insights gathered, we designed an online training library covering competencies, sales skills, and performance metrics. This resource was part of a 12-month development plan, offering easy access to support materials and knowledge sharing. Monthly feedback sessions helped refine the library, ensuring it remained a relevant, valuable resource for team empowerment.

Inclusive performance management

The approach included implementing performance logs where each team member could track progress, document challenges, and seek support as needed. This method fostered accountability and provided Dawn Foods with continuous insights into team dynamics, helping to maintain alignment with the company’s sales objectives.

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Culture development at Dawn Foods

Company culture SWOT analysis

Team empowerment and workshop facilitation

Building a continuous learning platform

Inclusive performance management

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