Culture development at Maandag

Maandag is a nationwide recruitment and selection company primarily serving clients in the social domain in the Netherlands. Culture development at Maandag is new, especially since it is a sales driven company.

Maandag noticed that employees were leaving the organization within four months of starting their first contract. This high turnover led to demotivation within teams and increasing workloads. Customers complained about constantly having new contacts, causing frustration.

Achieve a minimum talent retention of two years, ensure satisfied customers & increase sales by 15%

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Company Culture SWOT

We developed a gap analysis, implemented a project plan, and conducted employee sessions. Research revealed that sales were handled by account managers and recruiters.

To understand the core issues and solutions, we involved the employees. This approach was new for Maandag, as leadership was accustomed to independently developing sales strategies. The study also included interviews within HR, financial data analysis, and exit interviews.

Talent Development, Inclusive Communications & Performance Management

We were informed that salespeople are “fast-paced” and typically lack the patience to listen to leadership narratives. We organized three dialogue sessions. During these sessions, we quickly discovered that all involved employees were experienced and had their own ideas and thoughts. The result was a collaborative list of ideas for developing a new sales strategy. It became a ‘strategy by us’ rather than a ‘strategy imposed on us’.

Change Management

We considered the list and suggestions, identifying quick wins for immediate impact and medium- to long-term strategies. Establishing an onboarding program and on-the-job training through an in-house Academy proved highly effective. We developed management coaching and leadership support, an onboarding program, and a framework for an internal Academy.

Culture development at Maandag

Company Culture SWOT

Talent Development, Inclusive Communications & Performance Management

Change Management

Your culture eats strategy for breakfast

Purpose

Value and impact for oneself, customer company and society

Diversity

Uniqueness talent and skills

Inclusion

Sense of belonging safety and trust

Equality

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