Culture development at Maandag

Maandag, a nationwide recruitment firm serving the social sector in the Netherlands, experienced high turnover, with new hires often leaving within four months. This rapid turnover created internal demotivation, impacted client relationships, and increased team workloads. To address this, Maandag partnered with Ganes Solutions to build a culture that boosts retention, employee satisfaction, and sales outcomes.

Maandag set clear goals: reduce turnover, enhance employee engagement, and increase sales by 15%. Together with Ganes Solutions, Maandag sought to establish a minimum retention goal of two years and improve overall customer satisfaction by creating a more stable workforce.

Within the first year, Maandag achieved a notable reduction in turnover and a significant increase in team morale. The revamped culture, built on collaboration and development, has not only improved employee retention but also strengthened client relationships and set the stage for sustainable growth.

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Company culture SWOT analysis

Ganes Solutions initiated a thorough culture assessment, including employee interviews and financial analysis. By involving employees directly in identifying core issues, we gathered insights that highlighted the need for more inclusive decision-making in sales strategy—a significant change for Maandag’s traditionally top-down approach.

Talent development and inclusive communication

To foster a more collaborative environment, we organised three interactive dialogue sessions with employees. This approach enabled sales and account management teams to share ideas openly, leading to the creation of a collective, employee-driven sales strategy. Rather than a strategy imposed from above, employees co-developed a new framework that reflected their practical insights and aspirations.

Onboarding and continuous development

Recognising the importance of a strong start, we introduced an onboarding programme that focused on providing relevant, on-the-job training. Establishing an internal Academy provided ongoing support, enabling employees to develop both sales and leadership skills. Management coaching was also implemented to guide leaders in nurturing and retaining talent effectively.

Change management and leadership Support

Our structured change management strategy prioritised actionable quick wins alongside medium-term goals. With the establishment of the Academy, we developed a clear framework for leadership support and manager coaching. This framework equipped leaders with tools to foster a positive work environment, support individual growth, and reinforce a sense of belonging.

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Culture development at Maandag

Company culture SWOT analysis

Talent development and inclusive communication

Onboarding and continuous development

Change management and leadership Support

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